Operating the campaigns of tomorrow

Leveling the field with AI-driven operations—so leaders without a $20k/month payroll can still move fast, stay visible, and win moments.

Most campaigns can’t fund a comms lead, a data director, a fundraiser, a field team, and a web/CRO specialist. We built an operating system that does the drafting, enrichment, and packaging so a small staff can operate like a larger one—without compromising standards or compliance.

Campaign Evolution

Campaigns are technology stories. Each wave compounds the last.

Word-of-Mouth & Pamphlets

(1780s–1890s)

Handbills, pamphlets, party clubs. Metrics: placements, reprints, letters.

Partisan Newspapers

(1790s–1910s)

Editorials and endorsements. Metrics: circulation, LTE volume, pickup.

Whistle-Stop & Rallies

(1900–1930s)

Retail politics at scale. Metrics: attendance, local press clips.

Radio

(1930s–50s)

National narrative & tone. Metrics: reach, recall.

Television

(1960s–90s)

30s/60s emotional spots. Metrics: GRPs, reach/frequency.

Direct Mail & Polling

(1940s–90s)

List targeting + surveys. Metrics: match rate, response.

PCs & Voter Files

(1996–2004)

Centralized voter DBs; ETL begins. Metrics: coverage, merge accuracy.

Web & Email

(1999–2010s)

Direct response via CMS/email. Metrics: CTR, CVR, $/sender.

Search & Display

(2002–2010)

Capture intent + remarketing. Metrics: CPA, view-through.

Data-Driven & Social Media

(2008–2016)

Microtargeting, lookalikes, creative iteration. Metrics: lift vs control, CPM-qualified.

The Modern Operations Edge

Publish faster.

AI monitors signals and drafts platform-native posts by dawn; you approve in minutes.

Pipeline weekly.

Prospect and supporter lists refresh each week with tailored outreach.

Precision field.

Maps and scripts target effort where it compounds.

Human editors approve everything. Public sources only. Platform and election rules respected.

Operating Cadence

Modular Packages

Signal & Story

Daily monitoring, 3–5 platform-native drafts, scheduling on approval.

Typical: $3.5k–$4.5k/mo

Pipeline Engine

Weekly prospects, scripts, CRM sync, follow-up sequences.

Typical: $4k–$5.5k/mo

Field Intelligence

Monthly precinct heatmaps, tested scripts, two experiments.

Typical: $2.5k–$3.5k/mo

Economics

The modern way is also the affordable way.

Your Retainer

Full-Stack + Web Maintenance: $9.5k–$13k/mo

Website build (one-time): $6k–$12k (Essentials 5–7 pages)

In-house staffing costs

To replicate outputs (fully-loaded ~25% benefits & taxes), using updated 2025 salary estimates.

Role → Module Base/yr Fully-Loaded/mo
Comms Director/Writer → Daily Comms $90k $9.4k
Content Producer/Scheduler → Daily Comms $65k $6.8k
Development/Fundraising Manager → Weekly Prospects $85k $8.9k
Data & Targeting Director → Monthly Field $105k $10.9k
Field/Volunteer Coordinator → Weekly Mobilization $60k $6.3k
Web/CRO Manager → Web Acceleration $95k $9.9k

Totals Comparison

Standard 6-FTE team
≈ $52.1k/mo
Lean 3-FTE (multi-hat)
≈ $29.2k/mo
Your retainer
$9.5k–$13k/mo

Estimated Savings: ~60–80%

Disclaimer: Figures are conservative U.S. medians. Fully-loaded = base + ~25% benefits/payroll taxes. Excludes ad spend, texting fees, or premium data. Results vary by state and cycle.

Pick Your Modules

Choose what you need now. The calculator will use the sum of selected modules (you can still set a manual retainer in Advanced).

Calculate Your Savings

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Your monthly
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Break-even roles
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Compliance & Trust

  • Public sources only; robots.txt & platform ToS respected.
  • FEC, CAN-SPAM, TCPA honored; opt-outs within 24 hours.
  • Single-tenant data; encryption at rest and in transit; audit trails.
  • Human review of all public-facing content before it’s sent or published.

Frequently Asked Questions

No—AI handles monitoring, drafting, and packaging. Your team sets message, approves tone, and runs ground operations.

Drafts include sources; human editors review every deliverable.

60-minute kickoff, first samples inside 72 hours.

We integrate with VAN/NationBuilder/Mailchimp/Webflow/WordPress and more.

Available as add-ons; budgets are separate.

We follow federal rules and incorporate state guidance; we’ll align with your counsel.

Weekly scorecards: posts approved, engagement/CTR, prospects added, volunteers onboarded, door assignments, experiment results.